Guides
ASO guides for indie developers
Practical notes on App Store keywords, Apple Ads, and the tools that fit an indie budget, written by the team building Veldo.
No fluff. No "10x your downloads overnight." Just workflows you can run this week.
Start here
Which Apple Ads keywords actually make money?
The three-signal model and four verdicts: double down, bid opportunity, cannibalizing, money pit.
The best ASO tools for indie developers (2026)
Honest rundown at indie prices, including where others beat us.
ASO tools for Mac
What a Mac tracker buys you over another browser tab.
When your ads buy installs you already had
Cannibalization: the three signals, the pause test, and when paying for your own traffic is still the right call.
What is a good ROAS for Apple Search Ads?
Why there is no single number, and how to judge a keyword on payback period instead of somebody else's benchmark.
Match types, and the campaign structure that uses them
Exact, broad, and Search Match, plus how to stop your discovery and performance campaigns bidding against each other.
Attributing revenue to keywords with RevenueCat
Apple knows what a keyword cost. RevenueCat knows what a subscriber is worth. Joining them is the whole job.
Custom product pages rank for keywords now (iOS 26)
How CPP keywords work, what changed, and how to pick terms that match intent.
Comparisons
Veldo vs Astro
Both track ranks on a Mac. Veldo adds Apple Ads spend, revenue per keyword, and verdicts.
Appfigures alternative for keyword tracking
When keyword caps and pricing push you to look elsewhere.
ASO.dev alternative
Browser ASO + ops suite vs Mac rank + Ads spend + revenue verdicts: when to stay, when to add Veldo.
Free tools
For developers
What is Veldo?
Veldo is a native Mac ASO app for indie iOS developers. It joins organic rank, Apple Ads spend, and optional RevenueCat revenue, then gives every keyword a next move.
- Unlimited keywords · 60+ storefronts
- $8.99/mo or $99/yr, not a cut of your ad spend
- Local-first (your acquisition data stays on your Mac)